Case Study

Initial situation & problem definition

Eckes-Granini has had a major impact on the European fruit beverage market for many years. Through continuous revenue growth, the company is steadily expanding its own market leadership and is driving its strong brands forward through innovation, strategic acquisitions, and substantial marketing investments.

In order to finance future growth and further expand the role as market leader, the optimization of cash flow and working capital is a core element to strengthen internal financing power, finance growth targets and guarantee innovation.

In addition to the optimization of financial KPIs, the efficiency and transparency of processes should be increased through digitization and automation. New solutions shall be integrated directly into existing systems and processes to reduce manual activities and avoid sources of error.